Six years designing how Pakistani esports looks.
I am Rabees Sheikh, an art director and creative designer with extensive experience in the esports industry in Pakistan. I design 2D and 3D graphics and UI/UX, most recently as Senior Creative Manager at Next Generation Esports, directing branding, social campaigns and event graphics for Free Fire Esports Pakistan.
The work runs from tournament identity to LAN stage visualisation to the graphics that go out the same night. Generative video and 3D sit inside that process rather than beside it. Both are used for look development and content, art-directed to the same standard as everything else.
Four disciplines, run as one process, from first mark to broadcast.
Branding Design
Tournament and organisation identities built to survive contact with real surfaces: type, mark, motion and the rules that hold them together.
Identity · Guidelines · Campaigns · Art direction3D Visualisation
Stage, trophy, merchandise and environment work rendered for launch, pitch and event, with look development handled end to end.
Modelling · Lookdev · Lighting · RenderAI Generated Video
Generated and edited film, directed rather than prompted: boards, style frames, generation passes and a proper grade.
Concept · Style frames · Generation · Edit & gradeUI/UX Design
Product and platform interfaces that look considered and behave predictably, delivered ready for build.
Product design · Prototypes · Design systems
I work with organisations, studios and in-house teams who need one person to hold the whole picture.
That usually means moving between a brand book, a render queue and a Figma file in the same week. Six years of event work taught me to make those decisions quickly and keep them consistent: the same type, the same light, the same restraint, wherever the work lands.